print ad

clear and effective image
memorable - emotional n informative
slogan
persuasive language
clear language
appropriate font
colour scheme
clear layout
name of product
website
brand identity
eye catching

advertise the drinks as the best that they are.
advertise to a specific season - say thats the best time for this drink - form of association
separate themselves from the rest - focuses on the thing that makes them different

Comments

Post a Comment

Popular posts from this blog

jobs and advertising

Image
The UK has the fastest growing creative sector in the European Union. There are lots of different types of Art director: - Advertising art directors are responsible for producing innovative ideas for advertising campaigns i all kinds of media. - They work on  campaign from the beginning and receives details about the client, product, T.A and required advertising message, which helps to shape the adverting campaign. Copy Writer: - Advertising copywriters generally work alongside an art director within the creative department of an advertising media. - Work with the client briefs to: Conceive, Develop and produce effective advertising campaigns. - Copywriters provide the verbal or 'written' copy - includes creating slogans, catchphrases, messages, straplines for printed adverts + leaflets. Producer: - Will oversee each project from conception - completion. - Could also be involved in the marketing and distribution process. Market Researchers:  - Their work helps...
Read more

ASA - Advertising Standard Authority

ensures that adverts are not misleading harmful offensive irresponsible ASA responds to adverts by doing their own research into it seeing for themselves Advertises the cookie as 'wholesome' - full of sugar and therefor not wholesome. Says the juice will 'cheat death' - news flash, you won't cheat death mate. States its the most recommended drink by dentists - doesn't explicitly state which drink is the most recommended. States that the drink is actually good for your teeth - once again, its clearly not.
Read more