jobs and advertising
The UK has the fastest growing creative sector in the European Union.
There are lots of different types of
Art director:
- Advertising art directors are responsible for producing innovative ideas for advertising campaigns i all kinds of media.
- They work on campaign from the beginning and receives details about the client, product, T.A and required advertising message, which helps to shape the adverting campaign.
Copy Writer:
- Advertising copywriters generally work alongside an art director within the creative department of an advertising media.
- Work with the client briefs to: Conceive, Develop and produce effective advertising campaigns.
- Copywriters provide the verbal or 'written' copy - includes creating slogans, catchphrases, messages, straplines for printed adverts + leaflets.
Producer:
- Will oversee each project from conception - completion.
- Could also be involved in the marketing and distribution process.
Market Researchers:
- Their work helps to inform decisions made by the many organisations and businesses.
- Primary aim = collect and analyse data and information that is valuable to their clients about their target audience.
Media Planner:
- Work within advertising agencies or media planning and buying agencies.
- Enable their clients to maximise the impact of their advertising campaigns through the use of a range of media.
- Apply knowledge to identify the most appropriate platforms for building awareness of a clients brand.
Administrator:
- Handles all internal businesses of an adverting agency, such as: Finances and human resources.
- Administrative jobs within an advertising agency are similar to those within other industries. But with the added challenge of needing to understand clients needs.
These are the responsibilities that would be needed to be accepting into this role.
There are lots of different types of
Art director:
- Advertising art directors are responsible for producing innovative ideas for advertising campaigns i all kinds of media.
- They work on campaign from the beginning and receives details about the client, product, T.A and required advertising message, which helps to shape the adverting campaign.
Copy Writer:
- Advertising copywriters generally work alongside an art director within the creative department of an advertising media.
- Work with the client briefs to: Conceive, Develop and produce effective advertising campaigns.
- Copywriters provide the verbal or 'written' copy - includes creating slogans, catchphrases, messages, straplines for printed adverts + leaflets.
Producer:
- Will oversee each project from conception - completion.
- Could also be involved in the marketing and distribution process.
Market Researchers:
- Their work helps to inform decisions made by the many organisations and businesses.
- Primary aim = collect and analyse data and information that is valuable to their clients about their target audience.
Media Planner:
- Work within advertising agencies or media planning and buying agencies.
- Enable their clients to maximise the impact of their advertising campaigns through the use of a range of media.
- Apply knowledge to identify the most appropriate platforms for building awareness of a clients brand.
Administrator:
- Handles all internal businesses of an adverting agency, such as: Finances and human resources.
- Administrative jobs within an advertising agency are similar to those within other industries. But with the added challenge of needing to understand clients needs.
These are the responsibilities that would be needed to be accepting into this role.

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