Sam Anderson Unit 20/24 prep

clear and effective image memorable - emotional n informative slogan persuasive language clear language appropriate font colour scheme clear layout name of product website brand identity eye catching advertise the drinks as the best that they are. advertise to a specific season - say thats the best time for this drink - form of association separate themselves from the rest - focuses on the thing that makes them different

ensures that adverts are not misleading harmful offensive irresponsible ASA responds to adverts by doing their own research into it seeing for themselves Advertises the cookie as 'wholesome' - full of sugar and therefor not wholesome. Says the juice will 'cheat death' - news flash, you won't cheat death mate. States its the most recommended drink by dentists - doesn't explicitly state which drink is the most recommended. States that the drink is actually good for your teeth - once again, its clearly not.

Attribute: A quality/feature or characteristic that you have. Personal Attribute: Attribute that relate to you What are the behavioural attributes that you will need when working in media production/career development in the media industry? u Managing your time u Public image u Personal development u Professional development u Resilience u Focus u Creativity u Communication skills u Leadership skills u Design skills Etiquette is important in the media industry as its a confined industry, so as soon as the word gets out that you don't work with a professional manner, it will prevent you from being able to advance in the industry.  Etiquette allows people to work well with you, enabling the final product to be as high quality as possible. 

http://creativeskillset.org/creative_industries/ advertising_and_marketing_communications /job_roles  

The UK has the fastest growing creative sector in the European Union. There are lots of different types of Art director: - Advertising art directors are responsible for producing innovative ideas for advertising campaigns i all kinds of media. - They work on  campaign from the beginning and receives details about the client, product, T.A and required advertising message, which helps to shape the adverting campaign. Copy Writer: - Advertising copywriters generally work alongside an art director within the creative department of an advertising media. - Work with the client briefs to: Conceive, Develop and produce effective advertising campaigns. - Copywriters provide the verbal or 'written' copy - includes creating slogans, catchphrases, messages, straplines for printed adverts + leaflets. Producer: - Will oversee each project from conception - completion. - Could also be involved in the marketing and distribution process. Market Researchers:  - Their work helps...

Nike Colin Kaepernick advert and campaign: - Following a controversial protest by NFL side San Francisco 49ers Colin Kaepernick, Nike launched a campaign that put the now controversial figure at the front of it all. “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward. We wanted to energise its meaning and introduce ‘Just Do It’ to a new generation of athletes.” Quote from Nike on the decision. “Believe in something. Even if it means sacrificing everything.” The message of the campaign is to energise the importance of using what you have to make a change.