ASA - Advertising Standard Authority

ensures that adverts are not misleading harmful offensive irresponsible
ASA responds to adverts by doing their own research into it seeing for themselves


Advertises the cookie as 'wholesome' - full of sugar and therefor not wholesome.
Says the juice will 'cheat death' - news flash, you won't cheat death mate.
States its the most recommended drink by dentists - doesn't explicitly state which drink is the most recommended. States that the drink is actually good for your teeth - once again, its clearly not.

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